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Here are the 7 reasons due to journalists don’t publish your content.

When we are working in Public Relations we have to be natural creative’s, storytellers and communicators.

Pitching content is crucial to what we do. After all, working on behalf of a client to place content and raise awareness is central to our role.

But what if our pitches are going ignored?

The following points are some things to consider the next time you make an approach:

1. Subject Line

This is the first thing that publications and journalists will see of you, so make this count.

Journalists receive countless pitches a day; to ensure yours stands out, be precise and keep it relevant.

The subject line you choose can be the deciding factor between them quickly scanning through what you have offered them, or, a swift delete.

2. The Link

Although this doesn’t have to be direct, ensure that there is some credible link between the content you have and the client.

If the link between the two is too random it may resonate that you’re trying to cash in on an event/celebration, or are simply latching onto/imitating other press you’ve seen.

Avoid this and get in touch with your creative side! If there’s no obvious link at first, look again – brainstorm, create themes within the content, use keywords and ask your colleagues if you can pick their brain. You want your content to be original.

For group brainstorming a good online tool is Tecmark 635; the software encourages sharing and exchanging knowledge, and it enables users who aren’t in the same location to share ideas easily.

For keyword searches, there are plenty of easy to access, free tools out there such as Über Suggest and Answer The Public.

Another technique to help with brainstorming and keywords is to look at ‘related searches’ in Google search – these usually appear at the bottom of the page:

These can often provide inspiration and lead you in a different direction that you may not have thought of.

3. Research who you are reaching out to

Make sure you have looked into the publications you are contacting to gauge their overarching theme and tone. What areas do they cover?

Don’t just research the outlet themselves but also the individual whom you will be pitching the idea to.

Is the reporter in the specific field you want the material to land? Relevancy is key and the journalist is much more likely to consider your offering if it is something they are interested in.

If you are offering them something they have covered previously ensure you include something they have yet to cover, or take a different angle.

4. Their name

An extension of the above point but important enough to warrant its own place on this list. The journalist’s name.

It can be quite a biggie – especially if it’s spelt wrong, if it’s the completely wrong name, or worse; accidentally leaving a name in from a previous email.

To avoid this embarrassment, take your time with mass emailing; it’s great to make the pitch email feel (and be!) organic.

You can also mention and link to a previous article of theirs that’s similar to your material, which yours can act as a follow on from.

Also, using a first name is a personal touch that won’t go unnoticed and can win you over a journalist.

5. What IS the story?

Don’t mix messages and write to the point – just like a journalist who has to get the whole story across in the beginning paragraph to grab the reader’s attention, adopt this method of writing in your pitches.

You also want to provide the journalist with something they can sum up briefly and easily to their editors.

Bullet points are a good way of avoiding this; they’re short, snappy and lend themselves to avoiding waffle.

6. Claims that cannot be upheld

Do not make up or twist the facts or stats just to have a bold headline.

You need to be able to provide sources for your work to build trustworthy relationships.

Transfer your personal relationship ethics into your work life – you wouldn’t trust a relationship full of lies, would you?

Honesty is the best policy. You can definitely put your spin on it, but you should never outright lie.

7. Spell-check is your friend

Bottom line – typos are a big no no.

There is no harm in double and triple-checking your work. If you are unsure, ask around the office for some help.

What are a few minutes spent proof-reading compared to an online footprint of bad grammar for your client?

A good tool to help with your emails is Grammarly, which helps you find and correct writing mistakes; it’s free and can be added to your browser as an extension.

Press releases riddled with bad spelling will not only offend a journalist whose career is based on stringing words together but also bookmark yourself as a big NO in their books.

It should not come as a surprise that people who write for a living are annoyed by bad writing.

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The above points will help you to avoid a PR blunder: remember to be creative with your ideas, research your journalists and publications (Vuelio is a great PR tool for this), check (and double-check!) your writing, and keep in mind that content is king.

It’s time to celebrate the perfect pitch!

4 Non-traditional Methods for Overcoming Your Anger.

While anger is a normal human emotion, certain people are more likely to experience intense angry feelings. Expressing anger isn’t just displayed through explosive outbursts, but also avoidance, sarcasm, passive-aggressive behavior and self-depreciating inner dialogue. Below explains four non-traditional means of overcoming your anger.

Exercise and Physical Activities

Most angry reactions are triggered by specific people, events or circumstances. However, psychology studies have shown that regular exercise can reduce anger through stress release. That is, individuals struggling with anger management can reduce the likelihood of feeling angry through a preemptive exercise routine. Exercise and physical activities have been proven to reduce tension, release endorphins, increase self-esteem and can boost energy. As a result, your emotional control will increase and your physical stress will decrease.

Cognitive Analysis

Cognitive Behavioral Therapy (CBT) is quite successful in treating emotional and addictive disorders. This is because CBT focuses on analyzing and recognizing cognitive factors that trigger negative and destructive thought patterns. These automatic negative thoughts are enabled by dysfunctional cognitive patterns. For example, individuals may overreact to situations through negative exaggeration or negatively project about future events or people. In addition to this, they may only use absolute terms, such as always or never, to negatively view the world. CBT uses cognitive restructuring, which focuses on using rational and logical thought patterns to change how you think and react to stressful situations.

Meditation

Meditation is an excellent way to regulate the emotions, boost cognitive clarity and increase focus and awareness. Even better, it can also result in a deeper sense of inner calmness. Counter to popular belief, meditation isn’t something that requires advanced training or techniques. Consider taking five to 10 minutes a day to relax through simple meditation techniques. One of the most ancient and basic meditation techniques centers around a focus on the breath. Meditation can provide a clarity of thought and balance of emotions that allows you to step back from your anger and perceive your reactions in a different light.

Domestic Violence Couples Counseling

Domestic violence is a serious problem that affects spouses, children, parents and other relatives. This kind of violence involves abusive behavior directed at a partner in order to manipulate and control them. It can be in the form of physical, emotional, financial and psychological abuse. DV couples counseling is an excellent way to safely engage a DV perpetrator who is willing to communicate and possibly change.

In conclusion, exercise, meditation, CBT and DV couples counseling are alternative anger management methods. Learn more tips for anger management from the American Psychological Association (APA).

For Sharpen Brain & Memory Healthy Foods To Eat.

A healthy body and a sharp brain helps to boost your IQ. The best healthy foods for sharpen brain & memory are as follows.


Brain is one of the most important organs of the human body. It works for almost every second in our life. There are foods and nutrients which are essential for brain function. The best brain foods not just boost their IQ, but also enhance their memory and mood, which makes them mentally prepared for all challenges including sports, along with other extracurricular. Such foods, generally known as brain foods, can take shape up the necessary nutrients and chemicals required for the brain easily.

Your brain is easily the most powerful organ in the body and proper nourishment is essential to creative thought, positive feelings and mood, memory, and total body wellness. Your mind works every second of each and every day, and it requires a large amount of energy and nourishment to be able to function well. There are many different foods that may supply the nutrients needed to improve your brain power. Here are the foods that can make you brighter and sharper:

Fish

Fish is a superb source of protein which increases the brain functioning and psychological abilities. Fishes like salmon, tuna, herring and mackerel are fantastic sources of omega-3 fatty acids. These fatty acids directly help to increase your brain activity, help you stay focused and also protect your mind from various degenerative diseases for example Alzheimer’s.


Whole Grains

The whole-grain foods like whole-grain bread, brown rice, whole oats, barley, etc. will assist you to stabilize glucose levels, which are the main supply of fuel for brain. You will also get vitamins like B1, B2, and B6 which are essential for your brain’s health from whole-grain foods. These vitamins will prevent mental depression and exhaustion also.

Carrots

Also present in spinach, red peppers, and summer squashes, Vitamin b, which help manufacture and release chemicals within the brain known as neurotransmitters. The nervous system relies on neurotransmitters to communicate messages inside the brain, such as those that regulate mood, hunger, and sleep.

Green Tea

Green tea is not only a great source of antioxidants, it provides a hefty amount of caffeine, that is good for coffee-turned-tea drinkers and caffeine can improve cognitive function, focus, and concentration.

Coffee and chocolate also provide antioxidants, but probably aren’t as strong of the source as green tea.

Eggs

Eggs are full of protein, but they also provide the body with choline. Choline encourages proper memory development. Eggs are members of protein diet. Egg white protein powder may be the alternative for the ones that do not like eggs.

Peanut Butter

Peanut Butter is full of with vitamin E and thiamin. Vitamin E is an antioxidant which protects the nervous system membranes, whereas, thiamin helps the mind and the nervous system use glucose for energy.


Blueberries

Using a cupful of blueberries will improve one’s motor learning skills as well as protect one’s brain against the bad results of aging and Alzheimer’s disease, dementia too. It may guide the person in enhancing his learning, and motor abilities at the same time, ability to handle stress. It’s possible to also take strawberries in addition to cranberries.

Avocados

Avocados have fat Mono unstaturated fats that promote proper blood circulation. Healthy blood circulation is good for the memory because it improves the functioning of the brain. This may have fat, but this is a great fat so it is not harmful. There are lots of food variations to come up with like salads, sandwiches, shakes and so on.

Technology : Net neutrality row hits Facebook's Internet.org in India.

A group of India's leading technology and internet firms has pulled out of Internet.org, Facebook's flagship effort to get billions more online, in a growing debate over free access and internet neutrality in the country.

https://www.youtube.com/watch?v=mfY1NKrzqi0#action=share

Net neutrality is the concept that all websites on the internet are treated equally. The debate over access and neutrality has grabbed headlines in India this week after leading telecom carrier Bharti Airtel announced a product through which mobile 'app' makers pay for data usage to allow customers to use their apps for free.

Activists and some users in the country, home to the world's third-largest population of internet users, argue such platforms and subsidized access go against the idea of net neutrality. Start-up firms say they could be at a disadvantage against deeper pocketed rivals.
What is net neutrality and why it is important?
If you like the current state of the internet, you should know about net neutrality. If you are not aware of it, don't worry.

Internet is built around the idea of openness. It allows people to connect and exchange information freely, if the information or service is not illegal. Much of this is because of the idea of net neutrality. If you like the current state of the internet, you should know about net neutrality. Many web users are aware of it. But if you are not, don't worry. We explain it here:

What is net neutrality?

Net neutrality is an idea derived from how telephone lines have worked since the beginning of the 20th century. In case of a telephone line, you can dial any number and connect to it. It does not matter if you are calling from operator A to operator B. It doesn't matter if you are calling a restaurant or a drug dealer. The operators neither block the access to a number nor deliberately delay connection to a particular number, unless forced by the law. Most of the countries have rules that ask telecom operators to provide an unfiltered and unrestricted phone service.

When the internet started to take off in 1980s and 1990s, there were no specific rules that asked that internet service providers (ISPs) should follow the same principle. But, mostly because telecom operators were also ISPs, they adhered to the same principle. This principle is known as net neutrality. An ISP does not control the traffic that passes its servers. When a web user connects to a website or web service, he or she gets the same speed. Data rate for Youtube videos and Facebook photos is theoretically same. Users can access any legal website or web service without any interference from an ISP.

Some countries have rules that enforce net neutrality but most don't. Instead, the principle is followed because that is how it has always been. It is more of a norm than a law.

How did net neutrality shape the internet?

Net neutrality has shaped the internet in two fundamental ways.

One, web users are free to connect to whatever website or service they want. ISPs do not bother with what kind of content is flowing from their servers. This has allowed the internet to grow into a truly global network and has allowed people to freely express themselves. For example, you can criticize your ISP on a blog post and the ISP will not restrict access to that post for its other subscribers even though the post may harm its business.

But more importantly, net neutrality has enabled a level playing field on the internet. To start a website, you don't need lot of money or connections. Just host your website and you are good to go. If your service is good, it will find favour with web users. Unlike the cable TV where you have to forge alliances with cable connection providers to make sure that your channel reaches viewers, on internet you don't have to talk to ISPs to put your website online.

This has led to creation Google, Facebook, Twitter and countless other services. All of these services had very humble beginnings. They started as a basic websites with modest resources. But they succeeded because net neutrality allowed web users to access these websites in an easy and unhindered way.

What will happen if there is no net neutrality?

If there is no net neutrality, ISPs will have the power (and inclination) to shape internet traffic so that they can derive extra benefit from it. For example, several ISPs believe that they should be allowed to charge companies for services like YouTube and Netflix because these services consume more bandwidth compared to a normal website. Basically, these ISPs want a share in the money that YouTube or Netflix make.

Without net neutrality, the internet as we know it will not exist. Instead of free access, there could be "package plans" for consumers. For example, if you pay Rs 500, you will only be able to access websites based in India. To access international websites, you may have to pay a more. Or maybe there can be different connection speed for different type of content, depending on how much you are paying for the service and what "add-on package" you have bought.

Lack of net neutrality, will also spell doom for innovation on the web. It is possible that ISPs will charge web companies to enable faster access to their websites. Those who don't pay may see that their websites will open slowly. This means bigger companies like Google will be able to pay more to make access to Youtube or Google+ faster for web users but a startup that wants to create a different and better video hosting site may not be able to do that.

Instead of an open and free internet, without net neutrality we are likely to get a web that has silos in it and to enter each silo, you will have to pay some "tax" to ISPs.

Will the concept of net neutrality survive?

Net neutrality is sort of gentlemen's agreement. It has survived so far because few people realized the potential of internet when it took off around 30 years ago. But now when the internet is an integral part of the society and incredibly important, ISPs across the world are trying to get the power to shape and control the traffic. But there are ways to keep net neutrality alive.

Consumers should demand that ISPs continue their hands-off approach from the internet traffic. If consumers see a violation of net neutrality, they ought to take a proactive approach and register their displeasure with the ISP. They should also reward ISPs that uphold the net neutrality.

At the same time, as Abraham says, Trai needs to come out with a set of clear and precise rules that protect the net neutrality. "We have started seeing ISPs trying to take control of the traffic that flows from their servers but Trai can regulate them. It can keep the internet open and consumer-friendly by forming rules that protect net neutrality. These are early days so it is easy to do. If ISPs manage to change the system, it may become too late," he says.

Health : Brushing teeth daily can save you from heart attacks.

Want to avoid future risk of heart attack? Keep brushing your teeth regularly, says a new study.

Researchers have found that people suffering oral infections also often have cardiovascular problems, and have discovered a particularly strong link between periodontitis and strokes, especially among men and younger people.

A high dose of the commonly prescribed medication, atorvastatin, which boosts blood levels of anti-inflammatory fats called lipoxins and resolvins prevents both gum and heart disease in humans, and even reverses it.

The researchers described the discovery as "exciting and promising" because lipoxins and resolvins also have the advantage of naturally controlling inflammation without suppressing the immune system.

Dr Thomas Van Dyke, of the Forsyth Institute in the United States, said unraveling the role of the oral microbiome and inflammation in cardiovascular disease would likely lead to new preventive and treatment approaches.

Significant epidemiological evidence supports an association between oral infections, particularly periodontitis, and stroke, especially among men and younger individuals. Inflammation plays a major role both in gum and cardiovascular disease.

However, over-the-counter non steroidal anti-inflammatory drugs such as ibuprofen can produce significant cardiovascular side effects, which means it is crucial alternative therapies are found.

Dr Van Dyke recommends people take better care of their teeth to potentially lower their risk of cardiovascular disease and other health problems.

The findings are published in the journal Trends in Endocrinology and Metabolism.

*Content is always King in SEO.*

There are major changes by Google’s algorithm that  emphasis on "original content".  Due to this change  content will always as king in the SEO world.
So we should have user friendly and search engine friendly content. Because our customers will be  purchases our product and  services.

These days  website owners used to poorly written content from basement content writers. If we get noticed about search engines,then we will find  that

Quality content always will be the key to our online success. Scan enable Web Content for Mobile Users:- Large  Number of web users will be searching

website from iPad or Mobile. So if we write too long to get , user will be get bored and move for other sites.Means content should be user friendly.

We should choose good SEO copywriter to create fresh content for our website, blog and social media sites. Good SEO copywriters are those who are trained to write marketable content that will helps in readers for paying  users.